The phrase, 'Apple of Android' may not be suited to any other brand better than it does to Samsung Mobiles. The Korean giants might have started from beneath the shadows of the Cupertino legends in the smartphone space, but Samsung has gradually built an identity of its own thanks to innovation and strong push for marketing in the world of mobiles. Today Samsung sells dozens of smartphones in India at every price point a consumer demands.

To gauge the popularity and size of the company, it is interesting to know that Samsung has an entire town by its name in Seoul called Samsung Town, where their Headquarters are located. Samsung was never meant to be an electronics giant as it was founded as a trading company back in 1938. Since then Samsung made its name in several other industries including food, textiles, insurance and retail. It was only in 1960s that Samsung really entered the world of electronics and since then it has been one of the pioneer brands in the consumer electronics space. Later, Samsung also go into ship building and construction vertical which proved to be a masterstroke as the two became major source of revenues for the company.

Since the 90s though, Samsung has concentrated and channeled a lot of its energies into electronics space and businesses like mobile phones, semiconductors, televisions and home appliances have been particularly fruitful. Samsung has a huge contribution to the economy as well as the media and culture of South Korea. Currently Samsung with its affiliate partners account for one-fifth of the total exports out of South Korea which results in Samsung's revenues being equal to 17% of the net GP of South Korea.

Samsung Telecommunications is the home of the Mobile Division of Samsung, and falls under the Samsung Electronics brand. Samsung has always done well in the mobile devices world and back in 2007 was already the second largest mobile manufacturer in the world only behind Nokia. Battling Nokia for supremacy, it was finally in 2012 towards the final quarter where Samsung became the largest player in the mobile world and since then has enjoyed the highest share in the mobile space. Starting off with Symbian devices, Samsung has largely adopted Android as its preferred platform for phones, though there have been ongoing experiments with Tizen, an open source in house built OS. In its time of working on smartphones, Samsung has been involved in fair amount of high profile controversies, none bigger than the lawsuit filed by Apple claiming infringement of copyrights by the original Galaxy S smartphone. Not all the lawsuits ended in Samsung's favour, but given the resources and extensive R&D setup, Samsung has gone on to produce some of the hottest selling Android phones including the likes of Galaxy S2 and S3 which ultimately propelled Samsung to the pole position when it came to being the biggest Android phone manufacturer.

It was Samsung who introduced us to the world of Phablets, bringing the original Galaxy Note back in 2011. Since then, Note series of phones have become the barometer against which all the phablets or large sized smartphones have competed against. Samsung has always set the standard in the Android world and has been the player to beat. In response to the complains of using plastic material for their devices, Samsung adopted a new design language with their Galaxy S6 device, moving to a glass and metallic construction and ditching age old features like expandable memory and removable battery. Samsung also was the brand to announce the first brand to bring out a commercial smartphone with a curved display in the form of Galaxy Note 4 Edge which was followed by the Galaxy S6 Edge, with two curved displays. Not just happy with the success in the mobile world, Samsung has also produced tablets and more recently spread its wings into the wearables space. Working closely with Google, Samsung was the OEM for one of the most popular Nexus smartphones in the form of Galaxy Nexus subsequently also producing the Nexus 10, the crazy high resolution Android tablet. Samsung is also credited for bringing Super AMOLED displays to the world of smartphones, a display technology that is widely used by several manufacturers today. Samsung's portfolio has offered phones separated by the price of just a few hundred rupees in India, covering every price band. Their strategy to flood the market with many options is seen to be adopted by struggling phone makers like HTC, Sony and even Motorola in 2015.

Debuting the Galaxy Series with the popular actor Aamir Khan, Samsung has spent the same energy marketing their products as they have on manufacturing them. The selfie at the Oscars taken by Ellen Degeneres remains one of the most popular tweets on the Social Networking site, Twitter. Samsung launch events have always been a glamorous occasions with several celebrities, both from Bollywood and Hollywood making an appearance. Safe to say that Samsung as a brand caters to a large set of customers, producing phones for practically every category possible under the sun. While some may criticise Samsung for having too many devices, it is a tactic that has worked well and reaped massive success and continues to do so.

Source: pricebaba.com