North America

The smartphone usage patterns in North America are quite similar to Europe with iPhone 5/5S/5C and 6/6S leading in terms of web browsing figures. It is worth noting that some Android devices are branded by the MNO in the USA and thus detected as "Verizon Galaxy S5", etc.

South America

The budget-friendly Moto G (1st, 2nd, and 3rd Gen) has quite a solid user base in both Brazil and Argentina. We also spotted Nokia Lumia 635, one of the few widely used Windows Phone-based devices, among the top 5 phones in Argentina.

Asia

Both Japanese and Korean markets favour home-grown solutions in the form of Sony and Samsung devices respectively. The fragmentation of Android devices is quite apparent in India, where none of the Android phones are able to compete with the iPhones while at the same time Android has over 75% of the web browsing share. Moreover, the single most popular non-iOS phone in India was actually a Windows-based Microsoft Lumia 535.

Australia

The stats on the most popular phone models in Australia are quite similar to the American market with strong domination of iPhones and high-end Galaxy phones.

Africa

In some African markets Blackberry is more popular than elsewhere which resulted in some Blackberry models getting to the top 5 phones in terms of web browsing share. Here are the stats for South Africa and Nigeria.

Segment your traffic based on phone models

With DeviceAtlas it is possible to segment web traffic according to phone models (or any other of the 161 device properties) to acquire a similar breakdown of visiting devices.

Source: deviceatlas.com